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Case Study

adidas Battle Pack World Cup Campaign

A bespoke digital campaign supporting the adidas Battle Pack collection for the FIFA World Cup, combining interactive landing pages with campaign artwork for email marketing and social media.

2014 Sports, Retail & Global Brand Campaign
Overview

Working as part of the digital campaign team, Stepholt helped bring the adidas Battle Pack World Cup campaign to life through a series of bespoke landing pages and supporting digital assets. The campaign needed to capture the excitement surrounding the FIFA World Cup while showcasing the latest adidas football collection across multiple digital channels.

Problem

Launching a global campaign with consistent digital experiences

The Battle Pack collection formed one of adidas' biggest football launches around the FIFA World Cup. The campaign required premium landing pages capable of supporting product launches, marketing promotions and customer engagement, while maintaining consistency across email marketing, website content and social media channels.

Solution

Campaign-first digital experiences

Stepholt designed and developed bespoke landing pages tailored specifically for the Battle Pack campaign, ensuring the user journey aligned with the wider adidas marketing strategy. Alongside the web experience, supporting creative assets were produced for email campaigns and social media, creating a consistent visual identity across every customer touchpoint. Each landing page was built to perform across desktop and mobile devices while maintaining the premium look and feel expected from one of the world's leading sports brands.

Results

A seamless multi-channel campaign launch

The completed campaign delivered a consistent digital experience across the website, email marketing and social media channels, helping showcase one of adidas' flagship football collections during the FIFA World Cup. The project demonstrated the importance of combining design, development and digital marketing into a single customer journey.

Experience

Built for one of football's biggest moments

From campaign landing pages to supporting digital artwork, every asset was designed to maximise engagement during one of the world's most anticipated sporting events.

adidas Battle Pack World Cup Campaign desktop view adidas Battle Pack World Cup Campaign mobile view adidas Battle Pack World Cup Campaign app view
Project highlights
adidas World Cup Campaign Battle Pack Launch Landing Page Design Responsive Development Email Marketing Social Media Assets Campaign UX Global Brand

Technology

HTML CSS JavaScript Responsive Design Adobe Creative Suite

Services

Campaign Design Landing Page Development UI Design Frontend Development Email Design Social Media Creative
More visuals

Battle Pack campaign

Battle Pack campaign landing page
Battle Pack campaign landing page
Email marketing creative
Email marketing creative
Social media campaign assets
Social media campaign assets
Testimonial
A fast-paced campaign that combined design, development and digital marketing to deliver a consistent experience across multiple online channels.
Conclusion

Supporting global campaigns through digital design

Large-scale product launches require more than great visuals—they demand consistent digital experiences across every platform. The adidas Battle Pack project showcased Stepholt's ability to deliver bespoke landing pages and supporting campaign assets for one of the world's most recognisable sports brands.

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