Andrew Brownsword Hotels
A bespoke WordPress multisite platform for a luxury hotel group, giving the team one central login to manage multiple hotel websites with consistent branding, cross-location promotion and integrated booking journeys.
Andrew Brownsword Hotels needed a scalable digital platform that could support every hotel in the group while keeping brand consistency, centralised control and local flexibility. Stepholt designed and developed a bespoke WordPress multisite setup, allowing the team to manage multiple hotel websites from one login while cross-selling locations, restaurants and experiences across the group.
Managing multiple hotel websites from one place
The hotel group needed consistency across multiple properties without forcing every hotel into a rigid one-size-fits-all website. Each location required its own content, imagery, rooms, restaurants and offers, while the central team needed a simpler way to manage the wider estate, maintain brand standards and encourage guests to explore other hotels in the group.
A bespoke WordPress multisite platform for hospitality
Stepholt built a custom WordPress multisite platform that allowed the group to manage all hotel websites through one central login. Bespoke property plugins were developed to support hotel-specific content, location details, room information, restaurant content and offers. The platform also included cross-location promotion features so users could discover other hotels, restaurants and destinations within the group. Restaurant and room booking integrations were added to create a smoother guest journey from browsing to enquiry or reservation.
A scalable platform for a multi-location hotel group
The finished platform gave Andrew Brownsword Hotels a consistent digital framework across the group while still allowing each property to maintain its own identity and local content. Centralised management reduced admin, bespoke property tools improved content control, and integrated booking journeys helped connect guests with rooms, restaurants and offers across the portfolio.
One platform, multiple hotel experiences
A multisite structure allowed the group to keep control from one place while giving each hotel the space to showcase its own rooms, restaurants, location and personality.
Andrew Brownsword Hotels multisite platform
The multisite platform created a more consistent and manageable digital estate across the group, while giving each hotel the flexibility to promote its own experience.
A strong foundation for hospitality groups
The Andrew Brownsword Hotels project shows how WordPress multisite can be used to support complex hospitality groups with multiple properties, restaurants and booking journeys. By combining centralised management, bespoke property plugins, brand consistency and integrated booking tools, the platform created a scalable foundation for the wider hotel group.
Have a project that needs the same focus?
Whether it is a website, app, platform, campaign or ongoing Studio support, we can help shape and build it properly.
