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Case Study

Bill's Restaurant

A long-term WordPress development partnership helping Bill's Restaurant improve booking journeys, campaign management and internal marketing tools through bespoke WordPress development and OpenTable integrations.

2021 – Present Hospitality, Restaurants & WordPress
Overview

Over the past four years, Stepholt has worked closely with Bill's Restaurant on a wide range of website improvements, booking journey enhancements and bespoke development projects. From integrating and improving the native OpenTable booking experience to building a completely bespoke page builder for the marketing team, the website has continually evolved to support campaigns and improve customer engagement.

Problem

A growing marketing team needed more flexibility

Bill's regularly launches seasonal campaigns including Christmas, Father's Day, Mother's Day and other national events. Creating landing pages required developer involvement, slowing campaign launches and increasing workload. The business also wanted greater control over OpenTable bookings, allowing marketing campaigns to direct customers towards specific restaurants and dates while restricting others when required.

Solution

Bespoke tools built around the marketing team

Stepholt developed a lightweight custom WordPress theme together with a flexible ACF-powered page builder that allows the internal marketing team to build campaign pages using pre-designed content blocks without writing code. Alongside the page builder, the booking journey was refined using the native OpenTable integration, including a bespoke booking customiser that allows the team to temporarily block selected dates, locations or booking availability to support targeted marketing campaigns and seasonal promotions.

Results

A faster marketing workflow with complete editorial control

The bespoke page builder significantly reduced reliance on developers, allowing the Bill's marketing team to launch campaigns quickly while maintaining complete brand consistency. Seasonal landing pages can now be built using reusable design blocks, while the enhanced OpenTable integration provides greater flexibility when managing promotions, bookings and customer journeys. The platform continues to evolve through ongoing collaboration and feature development.

Experience

Built for marketers, not developers

Custom WordPress tools, reusable content blocks and enhanced booking controls give the Bill's team the freedom to launch campaigns without waiting for development support.

Bill's Restaurant desktop view Bill's Restaurant mobile view Bill's Restaurant app view
Project highlights
4+ year partnership Custom WordPress Theme ACF Page Builder Native OpenTable Integration Booking Flow Optimisation Campaign Management Tools Lightweight Custom Development Marketing Automation

Technology

WordPress PHP Advanced Custom Fields OpenTable API JavaScript CSS Responsive Design

Services

UX Design UI Design WordPress Development Hospitality Development OpenTable Integration Marketing Tools CMS Development
More visuals

Bill's digital platform

Custom campaign page builder
Custom campaign page builder
OpenTable booking journey
OpenTable booking journey
Seasonal landing page system
Seasonal landing page system
Testimonial
Stepholt has become an extension of our digital team, continually improving the website, booking experience and internal tools that help us launch campaigns more efficiently.
Conclusion

Turning a website into a marketing platform

Rather than simply maintaining a restaurant website, Stepholt has helped transform Bill's into a flexible marketing platform. Bespoke editorial tools, reusable campaign builders and custom OpenTable enhancements have reduced development overhead while giving the internal team far greater control over content, promotions and customer bookings.

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