Eccleston Homes
A long-term WordPress design and development partnership spanning almost a decade, transforming Eccleston Homes from a static HTML website into a modern, interactive platform that continues to evolve alongside the business.
Eccleston Homes originally operated with a static HTML website that required a developer to make even the smallest updates. Stepholt designed and developed a bespoke WordPress platform that gave the team complete control over their content while introducing premium interactive features, property integrations and a more engaging customer experience. Following a company rebrand in 2023, the platform was reskinned and enhanced with additional functionality, and the partnership continues today.
A static website limiting growth
The original HTML website made it difficult for the Eccleston Homes team to update content without relying on a developer. New developments, property availability and marketing content couldn't be updated quickly, while the overall experience no longer reflected the premium quality of the homes being built. The business also wanted to showcase individual developments in a far more engaging way.
A bespoke WordPress platform designed to evolve
Stepholt designed and developed a completely bespoke WordPress website tailored specifically for the house-building industry. The platform integrated directly with the client's property advertising system via API, automatically synchronising available properties and reducing manual administration. Interactive house-type pages were created to showcase individual homes with a more premium visual experience, while the CMS allowed the team to manage content without requiring technical knowledge. Following Eccleston Homes' rebrand in 2023, the website received a complete visual reskin together with new interactive development maps, bespoke enquiry forms, chatbot integration and further UX improvements.
A website that has grown with the business
The bespoke platform has supported Eccleston Homes for almost ten years, adapting alongside the business as new developments, branding and customer expectations evolved. Automated property synchronisation reduced administration, while interactive maps, premium property pages and improved enquiry journeys created a far stronger customer experience. The website continues to evolve through ongoing development, with a further redesign already being planned.
Designed to sell homes, not just display them
Premium property pages, interactive development maps, live property availability and modern enquiry journeys combine to create a digital experience that reflects the quality of the homes themselves.
Eccleston Homes digital journey
Our relationship with Stepholt has continued for almost a decade because the website continues to evolve alongside our business. Every redesign and new feature has helped improve the customer experience while making the site easier for our team to manage.
A partnership built on continuous improvement
The Eccleston Homes project demonstrates the value of investing in a platform that can evolve over time. Rather than rebuilding from scratch every few years, the bespoke WordPress platform has continually adapted through API integrations, UX improvements, new customer features and visual redesigns. Nearly ten years later, the relationship continues, with further enhancements already planned as the business grows.
Have a project that needs the same focus?
Whether it is a website, app, platform, campaign or ongoing Studio support, we can help shape and build it properly.