Case Study

Evolution Power Tools

A complete Shopify redesign that transformed Evolution Power Tools' ecommerce experience, laying the foundations for international multi-site and multilingual expansion while increasing online conversions.

2023 Manufacturing, Ecommerce & Shopify

Overview

Evolution Power Tools approached Stepholt to redesign their existing Shopify website ahead of an international rollout. The project focused on improving the customer journey, modernising the visual design and creating a scalable ecommerce platform capable of supporting multiple countries, languages and future growth. Alongside the redesign, bespoke shopping tools and integrations were developed to improve the buying experience and operational efficiency.

Problem

Preparing a successful ecommerce platform for international growth

Evolution Power Tools already had an established ecommerce presence, but the website needed to evolve before being expanded into multiple international markets. The challenge was to improve usability, modernise the customer experience and create a scalable Shopify architecture that could support multilingual stores without sacrificing performance or conversion rates.

Solution

A scalable Shopify experience built around customer needs

Stepholt redesigned the complete Shopify storefront with a stronger emphasis on product discovery, customer confidence and conversion optimisation. A bespoke Tool Picker application was developed to help customers identify the correct products based on their requirements, simplifying the buying journey. The platform was also integrated with payment providers, delivery systems and returns management to streamline the post-purchase experience. The new architecture was designed specifically to support international multi-site and multilingual deployments, allowing the same experience to be rolled out across additional territories.

Results

Improved conversions and a platform ready to scale

Within the first three months of launch, the redesigned Shopify experience increased conversion performance by approximately 4%, while also providing a stronger technical foundation for international expansion. Customers benefited from a clearer buying journey and improved product discovery, while the business gained a flexible ecommerce platform capable of supporting future growth across multiple markets.

Experience

Designed for growth beyond one market

From intelligent product selection tools to multilingual scalability, every element of the platform was designed to improve customer confidence and support Evolution Power Tools' international ambitions.

Project highlights

Shopify Redesign 4% Conversion Increase Multi-site Architecture Multi-language Ready Custom Tool Picker Payment Integrations Returns & Delivery Integration Conversion Optimisation

Technology

Shopify Shopify Liquid JavaScript PHP HTML CSS API Integrations

Services

UX Design UI Design Shopify Development Conversion Optimisation Ecommerce Strategy API Integration International Ecommerce

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