Nike Total 90 Laser IV
Supporting the launch of one of Nike Football's most iconic boot collections through bespoke interactive landing pages, campaign assets and digital experiences designed to maximise engagement across every customer touchpoint.
Over a number of years, Stepholt supported Nike Football on digital product launches, ensuring every online campaign reflected the quality and excitement surrounding each new boot release. One of the standout projects was the launch of the Nike Total 90 Laser IV, where bespoke interactive landing pages, campaign assets and promotional videos combined to create an immersive digital experience worthy of one of football's most recognisable boot ranges.
Creating excitement around a flagship football boot launch
Major product launches demand more than simply displaying products online. Nike wanted to ensure the Total 90 Laser IV campaign delivered a premium digital experience that matched the global marketing campaign, with consistent branding across landing pages, promotional assets and supporting content. Every digital touchpoint needed to reinforce the product story while encouraging customer engagement.
Interactive campaign experiences for one of football's biggest launches
Stepholt designed and developed bespoke interactive landing pages dedicated to the Total 90 Laser IV launch, creating an experience that extended beyond a standard ecommerce product page. Supporting marketing assets and promotional videos were produced to ensure the campaign remained visually consistent across digital channels. Every interaction, animation and layout was carefully considered to showcase the new football boots in the best possible way while remaining faithful to Nike's global creative direction.
A premium campaign experience for an iconic product
The completed campaign delivered a polished digital launch that showcased the Total 90 Laser IV collection through immersive landing pages, engaging visuals and supporting marketing content. The project demonstrated how interactive campaign design can strengthen product launches while maintaining consistency across multiple digital platforms.
Designed to celebrate one of football's most iconic boots
Interactive landing pages, campaign storytelling and premium visual design came together to create a launch experience that reflected the innovation and energy behind the Total 90 Laser IV collection.
Nike Total 90 Laser IV campaign
Working on one of Nike Football's most recognisable boot launches was an opportunity to combine design, development and campaign thinking into a memorable digital experience.
Digital campaigns that match world-class products
The Nike Total 90 Laser IV project highlights Stepholt's experience supporting global product launches through bespoke digital experiences. By combining interactive design, campaign storytelling and marketing assets, the project delivered a launch that felt every bit as premium as the product itself.
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