Off The Grid
A complete brand launch for a new hiking clothing brand, covering brand identity, website design, ecommerce development and marketing support that helped exceed projected first-year sales by 20%.
Off The Grid was a new clothing brand created for hiking, outdoor lifestyles and practical fashion. Stepholt supported the business from the ground up, helping shape the brand identity, visual direction, ecommerce website and marketing foundations. With full control of the digital launch, the project focused on building a strong brand presence, a clear ecommerce journey and the tools needed to start selling with confidence.
Launching a new clothing brand from scratch
Off The Grid needed more than a website. As a new business, the brand required a complete identity, ecommerce platform, marketing direction and launch strategy. The challenge was to create something that felt professional and established from day one, while giving the team a digital foundation that could support product launches, customer trust and future growth.
Brand identity, ecommerce website and marketing foundations
Stepholt created a complete brand pack for Off The Grid, defining the visual style, digital direction and supporting assets needed to launch the business. A bespoke ecommerce website was designed and developed to showcase the clothing range, tell the brand story and support a smooth shopping experience. Marketing assets and campaign direction were created to help the brand launch with consistency across website, social, email and promotional channels.
20% above projected first-year sales
Within the first year, Off The Grid performed 20% above projected sales, giving the brand a stronger start than expected. The combination of brand identity, ecommerce design and marketing support helped create a professional launch presence, build customer confidence and give the business a platform for continued growth.
A brand built from the ground up
From brand pack and ecommerce design to launch marketing and digital storytelling, the Off The Grid project shows how a new business can start with the right foundation.
Off The Grid brand and ecommerce launch
Stepholt helped take Off The Grid from an idea into a complete brand with the website, identity and marketing support needed to launch properly.
A strong launch foundation for a new outdoor brand
The Off The Grid project demonstrates the impact of bringing brand, ecommerce and marketing together from the start. By shaping the identity, website and launch strategy as one connected experience, Stepholt helped create a professional foundation that supported sales growth and gave the business confidence in its first year.
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Whether it is a website, app, platform, campaign or ongoing Studio support, we can help shape and build it properly.
