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Case Study

Paddy Power

Interactive Cheltenham Festival landing page featuring live betting odds, pundit tips and custom WordPress tools built for one of the UK's biggest betting brands.

2021 Sports Betting, Entertainment & WordPress
Overview

Stepholt designed and developed a bespoke interactive landing page for Paddy Power's Cheltenham Festival campaign. The project combined engaging animation, live betting data, editorial tools and custom WordPress functionality to create an experience that remains active today.

Problem

Presenting constantly changing betting data in an engaging way

Cheltenham is one of the busiest events in the horse racing calendar, with betting odds changing throughout the day. Paddy Power needed a dedicated landing page where visitors could view expert tips alongside live betting odds, while giving the editorial team a simple way to keep content up to date without manually entering prices.

Solution

Interactive landing page with live API integration

Stepholt designed and developed a bespoke campaign landing page featuring animated sections, expert pundit tips and live betting odds powered by a third-party API. Alongside the landing page, a custom WordPress block was developed so editors could insert live betting odds directly into news articles, ensuring prices remained synchronised across the campaign.

Results

A reusable campaign platform that remains in use

The finished platform delivered an engaging campaign experience with live data, improved editorial workflows and responsive performance across devices. By integrating betting odds directly into both the landing page and editorial content, Paddy Power reduced manual updates while providing customers with current information throughout the event. The solution continues to be used for Cheltenham coverage today.

Experience

Designed for live sporting events

Animations, live data feeds and editorial tools combined to create a campaign experience built around constantly changing information.

Paddy Power desktop view Paddy Power mobile view Paddy Power app view
More visuals

Campaign highlights

Interactive Cheltenham landing page
Interactive Cheltenham landing page
Live betting odds integration
Live betting odds integration
Custom WordPress editorial block
Custom WordPress editorial block
Testimonial
The combination of interactive design, live odds integration and custom editorial tools created a campaign platform that continues to support Paddy Power's Cheltenham coverage.
Conclusion

More than a landing page

This project demonstrates how engaging design, API integration and bespoke WordPress development can work together to create a campaign that is both visually engaging and operationally efficient. Rather than being a one-off microsite, the platform became an evolving part of Paddy Power's Cheltenham content strategy.

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