SportsShoes.com
UX/UI improvements across the ecommerce journey, from homepage to checkout, alongside bespoke product landing pages and an immersive New Balance campaign experience.
SportsShoes.com needed ongoing UX/UI improvements across key ecommerce touchpoints while also creating bespoke landing pages to support new product launches and brand campaigns. Stepholt worked on improving the shopping journey from homepage through to checkout, while also designing and developing campaign-led pages for major sports brands including New Balance.
Improving the shopping journey while supporting high-impact campaigns
A large sports ecommerce platform needs to do two things well: make the everyday shopping experience clear and efficient, and create standout campaign moments for new product launches. SportsShoes.com needed UX/UI improvements across the customer journey, while also requiring bespoke landing pages that could promote new products in a more engaging and premium way.
UX/UI improvements and bespoke campaign landing pages
Stepholt supported improvements across the ecommerce experience, reviewing and refining key parts of the journey from homepage to checkout. Alongside this, bespoke landing pages were designed and developed to promote new products and brand campaigns. One standout project was an interactive New Balance campaign that took over the full page design, creating a more immersive experience while still fitting within the wider SportsShoes.com platform.
A stronger ecommerce experience and more engaging product launches
The work helped improve the consistency and usability of the SportsShoes.com customer journey while giving product launches and brand campaigns a more polished digital presence. Bespoke campaign pages allowed key launches to stand out, while UX/UI improvements supported the day-to-day shopping experience across the site.
Campaign pages that felt bigger than standard ecommerce
The New Balance campaign created a more immersive ecommerce experience, taking over the design of the page to make the product launch feel premium, engaging and memorable.
SportsShoes.com ecommerce and campaign work
The work combined practical ecommerce UX improvements with campaign-led creative, helping product launches feel more premium while keeping the shopping journey clear.
Balancing conversion, usability and campaign impact
The SportsShoes.com project shows how ecommerce design is not just about checkout improvements or campaign visuals in isolation. The best results come from improving the core customer journey while creating standout moments for important product launches. Through UX/UI support, landing page development and immersive campaign design, Stepholt helped strengthen both the everyday shopping experience and high-impact brand promotions.
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