Introduction:
Client: Teijin Aramid, The Netherlands, Arnhem
Objective: A bespoke wordpress theme with enhanced website features and functionality.
Client Background:
Teijin’s aramid products are empowering excellence in diverse markets and applications around the globe from automotive and oil and gas, to civil engineering, ballistic protection and beyond.
Challenges:
Product Focused
UX/UI & Mobile First
Dynamic content across devices
Design Phase:
Wireframing: Developed wireframes on Adobe XD for desktop and mobile interfaces to establish layout and functionality.
Visual Design: Introduced a clean, modern, and visually appealing design language while maintaining brand identity.
Prototyping: Created interactive prototypes for user testing and feedback.
Development Phase:
Technology Stack: WordPress PHP, Jquery & CSS
Responsive Design: Ensured cross-device compatibility and optimized for mobile platforms.
Integration of Features: Implemented product videos and social feed.
Debug & Deployment:
Staging Environment: Subdomain for development
Deployment: Soft launch a few weeks before marketing campaigns start
User Acceptance Testing (UAT): Conducted rigorous testing with real users to validate functionality, identify bugs, and gather feedback.
Cross-Browser Testing: Ensured consistent performance across major browsers (Chrome, Firefox, Safari, Edge).