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Case Study

The Ivy

Website reskin, app design and development, and app portal build for The Ivy, including customer rewards, points collection and OpenTable integration.

2024 Hospitality, Restaurants & Loyalty
Overview

The Ivy needed a refreshed digital experience that connected the website, mobile app and internal app management portal. The goal was to design a new app experience with customer rewards and points collection, then reskin the website so the digital brand felt consistent across web and mobile.

Problem

A premium hospitality brand needed a connected app and website experience

The Ivy wanted to introduce a new customer app with rewards, points collection and a stronger guest engagement experience. The existing website also needed to visually align with the new app direction, so customers had a consistent brand experience from website visit to app interaction. Alongside the customer-facing work, the team also needed a way to manage app users, promotions and content.

Solution

App design, app development, website reskin and management portal

Stepholt delivered the design and development of the app experience, including loyalty-style rewards and points collection. The website was reskinned to match the new app design so the web and mobile experiences felt joined up. We also built an app portal to manage app users, promotions and app-related content, with integration into OpenTable using the native API to support a smoother hospitality booking journey.

Results

A stronger guest journey across web, app and bookings

The project created a more connected digital ecosystem for The Ivy. Customers could move from the website into an app experience that supported loyalty and engagement, while the internal portal gave the team a way to manage users and promotions. The OpenTable native API integration helped connect the experience back into the booking journey.

Experience

A premium app-led hospitality experience

The website, app and portal were designed to feel part of the same digital system, giving The Ivy a stronger foundation for customer engagement, rewards and promotions.

The Ivy desktop view The Ivy mobile view The Ivy app view
More visuals

The Ivy digital experience

Native Opentable integration
Native Opentable integration
The Ivy Experience Feed
The Ivy Experience Feed
Interactive restaurants page
Interactive restaurants page
Testimonial
Stepholt helped connect the website, app and booking journey into a more polished digital experience, with the tools needed to manage app users and promotions behind the scenes.
Conclusion

A connected hospitality platform, not just an app

The Ivy project shows how hospitality brands can move beyond a standard website and create a joined-up experience across bookings, loyalty, customer engagement and internal management. By combining app design, app development, website reskinning, portal development and OpenTable API integration, the project created a stronger digital foundation for guest interaction.

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