Client: Bridgewater School, a private school in Worsley, Manchester.

Objective: To enhance user experience, improve accessibility, and implement modern design elements to boost engagement and conversion rates.

Bridgewater School connects teachers with parents and students through the website, offering virtual tours, registration, and school advice

Outdated UI/UX design leading to poor user engagement.

Limited accessibility features for diverse user groups.

Need for a responsive and mobile-friendly design.

Integration of new features for a seamless user experience.

Interviews: Conducted in-depth interviews with key stakeholders to understand pain points, business goals, and vision for the platform.

User Research: Analyzed user feedback, conducted surveys, and performed competitor analysis to identify areas for improvement.

Persona Development: Created user personas based on demographics, behaviors, and pain points to inform design decisions.

Information Architecture: Redefined site structure and navigation for intuitive user journeys.

Accessibility: Prioritized WCAG 2.0 compliance for improved accessibility.

Wireframing: Developed wireframes for desktop and mobile interfaces to establish layout and functionality.

Visual Design: Introduced a clean, modern, and visually appealing design language while maintaining brand identity.

Prototyping: Created interactive prototypes for user testing and feedback.

Technology Stack: Utilized HTML5, CSS3, JavaScript for front-end; PHP and MySQL for back-end; integrated with a Content Management System (CMS) for easy content updates.

Responsive Design: Ensured cross-device compatibility and optimized for mobile platforms.

Integration of Features: Implemented video consultation, secure messaging, and prescription management.

User Acceptance Testing (UAT): Conducted rigorous testing with real users to validate functionality, identify bugs, and gather feedback.

Cross-Browser Testing: Ensured consistent performance across major browsers (Chrome, Firefox, Safari, Edge).

Staging Environment: Deployed the redesigned website to a staging server for final testing.

Migration: Transferred the updated site to the production server.

Improved User Engagement: Average session duration increased by 35%.

Increased Conversion Rates: Conversion rate for consultations rose by 20%.

Enhanced Accessibility: Achieved WCAG 2.0 AA compliance, leading to broader user reach.

The redesign of Bridgewater Schools’ website has successfully addressed the initial challenges and resulted in a more engaging, accessible, and interactive-driven platform.

The project showcases the impact of user-centered design principles and modern development techniques in creating a positive online experience for both parents and students.

Iterative Design: Continuous feedback loops and testing are crucial for refining user experience.

Accessibility First: Prioritizing accessibility features from the outset leads to a more inclusive platform.

Implement AI-powered chatbots for instant support.
Explore site integration with a new app for a closer connection to students and parents.

By following a comprehensive design and development process, the Bridgewater School platform has been revitalized to better serve its users and meet the demands of a rapidly evolving telemedicine landscape.