TOAST

Client: TOAST, 3rd Floor, Matrix Beta, Matrix Business Park, Swansea, SA6 8RE, United Kingdom

Objective: Bespoke eCommerce store migrating to Shopify

TOAST began with nightwear and loungewear, inspired by nature and the surrounding landscape. The collections were designed with a relaxed sense of ease and made with quality materials in long lasting silhouettes

6 Month Timeline

Migration of bespoke to shopify

New Branding

Integration of new features for a seamless user experience.

Wireframing: Developed wireframes on Adobe XD for desktop and mobile interfaces to establish layout and functionality.

Visual Design: Introduced a clean, modern, and visually appealing design language while maintaining brand identity.

Prototyping: Created interactive prototypes for user testing and feedback.

Technology Stack: Shopify Liquid Code

Responsive Design: Ensured cross-device compatibility and optimized for mobile platforms.

Integration of Features: Implemented product videos and social feed.

Staging Environment: Duplicated Theme, worked on the code and isolated changes to avoid knock on effects on other parts of the store.

Deployment: Set live at a quiet time and a few days before release and marketing campaigns

User Acceptance Testing (UAT): Conducted rigorous testing with real users to validate functionality, identify bugs, and gather feedback.

Cross-Browser Testing: Ensured consistent performance across major browsers (Chrome, Firefox, Safari, Edge).