01
Theme customisation
Senior thinking, practical delivery and a clear reason behind every decision.
Apparelix Shopify theme
Apparelix Shopify theme customisation without losing what already works.
Already using Apparelix? Stepholt can refine the design, improve product journeys, add custom sections and make the theme feel far more specific to your brand.
Built around the business
Apparelix without the generic agency process.
Every recommendation is shaped around the products, customer journey, internal team and commercial priorities behind the store.
02
Better product journeys
Senior thinking, practical delivery and a clear reason behind every decision.
03
Cleaner performance
Senior thinking, practical delivery and a clear reason behind every decision.
Connected delivery
Make Apparelix feel like your store rather than a theme demo.
A capable theme is only the starting point. We shape the layouts, typography, product content, calls to action and custom functionality around your catalogue and customers.
20+years in design and development
2014our first major Shopify build
1connected team from idea to support
Directaccess to experienced specialists
How we work
A senior-led process from first conversation to continuous improvement.
Discover
Understand customers, products, operations and commercial priorities.
Design
Shape architecture, journeys, interfaces and responsive behaviour.
Develop
Build maintainable themes, integrations and custom functionality.
Improve
Support the store and prioritise improvements after launch.
Studio by Stepholt
Keep improving Shopify without starting a new project every time.
Use Studio for store improvements, campaign pages, integrations, content updates and the jobs that otherwise stay on the list.
Explore StudioFrequently asked questions
Apparelix questions.
Apparelix is a flexible multipurpose Shopify theme with a wide range of layouts, sections and ecommerce features.
Yes. We can improve the visual design, navigation, product pages, collections, mobile experience and custom functionality without rebuilding everything unnecessarily.
Yes. We can create new Liquid sections and settings that work alongside the existing theme architecture.
It can, depending on how the original theme is structured. We review the code first and keep custom development as maintainable and isolated as possible.
Yes. We can review apps, scripts, media, theme code and unused functionality, then prioritise the changes most likely to improve performance.
Ready to improve your Shopify store?
Tell us what is working, what is getting in the way and what the business needs to achieve next.