Custom storefront architecture
Senior thinking, practical delivery and a clear reason behind every decision.
Headless Shopify development
Build a custom Shopify storefront using Hydrogen, React Router and the Storefront API when a conventional theme cannot provide the experience, performance or architecture the project requires.
Built around the business
Every recommendation is shaped around the products, customer journey, internal team and commercial priorities behind the store.
Senior thinking, practical delivery and a clear reason behind every decision.
Senior thinking, practical delivery and a clear reason behind every decision.
Senior thinking, practical delivery and a clear reason behind every decision.
Connected delivery
Hydrogen can unlock far greater frontend control, but it also changes hosting, development and maintenance requirements. We help determine whether the flexibility creates enough commercial value to justify the added complexity.
How we work
Understand customers, products, operations and commercial priorities.
Shape architecture, journeys, interfaces and responsive behaviour.
Build maintainable themes, integrations and custom functionality.
Support the store and prioritise improvements after launch.
Studio by Stepholt
Use Studio for store improvements, campaign pages, integrations, content updates and the jobs that otherwise stay on the list.
Explore StudioFrequently asked questions
Hydrogen is Shopify's development stack for building custom headless storefronts using React Router and Shopify commerce APIs.
Headless separates the customer-facing storefront from Shopify's commerce backend, allowing a more custom frontend while Shopify continues to manage products, checkout and orders.
Hydrogen is most appropriate when the project needs a highly bespoke experience, unusual content architecture, advanced integrations or frontend control that a standard theme cannot provide efficiently.
Not automatically. Performance depends on architecture, data fetching, caching, media, third-party scripts and implementation quality.
Yes. We can assess the business case, content, SEO, integrations, analytics and operational risks before planning a phased or complete headless migration.
Tell us what is working, what is getting in the way and what the business needs to achieve next.