Act + Acre
Introduction:
Client: Act+Acre, New York, US.
Objective: A Shopify ad-hoc for custom integration and a landing page for a new product launch.
Client Background:
The Act+Acre Clarifying Hard Water Treatment deeply cleanses your scalp, removing minerals and buildup so your hair stays fresher, longer.
Challenges:
Quick ad-hoc turnaround
Limited understanding of the brand and vision
lightweight for flood traffic
Integration of new features for a seamless user experience.
Design Phase:
Wireframing: Developed wireframes on Adobe XD for desktop and mobile interfaces to establish layout and functionality.
Visual Design: Introduced a clean, modern, and visually appealing design language while maintaining brand identity.
Prototyping: Created interactive prototypes for user testing and feedback.
Development Phase:
Technology Stack: Shopify Liquid Code
Responsive Design: Ensured cross-device compatibility and optimized for mobile platforms.
Integration of Features: Implemented product videos and social feed.
Debug & Deployment:
Staging Environment: Duplicated Theme, worked on the code and isolated changes to avoid knock on effects on other parts of the store.
Deployment: Set live at a quiet time and a few days before release and marketing campaigns
User Acceptance Testing (UAT): Conducted rigorous testing with real users to validate functionality, identify bugs, and gather feedback.
Cross-Browser Testing: Ensured consistent performance across major browsers (Chrome, Firefox, Safari, Edge).
Recommendations for Future Enhancements:
Creating a strong relationship with Act+Acre, our first project with them we wanted to set the bar high and show how stepholt project manages and delivers to high standards with all our work.
We aim to continue our Shopify support for Act+Acre into 2021 and beyond.
Act+Acre founder and celebrity hairstylist Helen has always been passionate about clean haircare that works, she couldn’t find any for her clients and so decided to create Act+Acre; we offer the same passion for Act+Acre, with ongoing support as well as any and all website updates or developments.
Helen Quote:
“A huge thank you, Will for jumping on this project at such short notice. we had a limited window to get all the assets aligned and he dove in head first and delivered on time.”
Please visit Act+Acres website here: https://actandacre.com/